In last weeks I could observe how a social media was changed. In which way influencers were speaking to people by Instagram, YT or diffrent channels in the Net. Usually they give us a neutral, funny information but in this hard time for every one they used they connection with a lot of people to promote #stayathome. They were speaking and encourage people to listen the government and protect they live and family through stay at home and avoid peoples. They influence for thousands if not millions followers. I do not know if they know but they use a social marketing.
Social marketing is use all the time by non-profit organizations, goverments and a lot of differiental groups. We are watching a social campaigns in TV, a tabloids are close roads or listening a social advertisments in radio. We are meting with they all the time – sometimes with stronger or weaker influence on our mind. But sometimes it works. This information stay with us, and it is reborn in perfect time in our brain.
SOCIAL MARKETING – we cannot disregard it, because this have a power to change human habits.
/Iwona
Make Erasmus Easier 